Jewelry News Online | Jewelry Magazine India

No matter what the sales channels are, building a brand can get you that extra pull of customers to generate more sales. Through brand building, you familiarize your customers with expectations, memories, and relationships with your brand. This affects their decision to choose your product over another, thus blocking out competitors – loyal customers are less prone to switch to new brands. Apart from the usual benefits of selling on an online marketplace like the easy setup, ready customer base, and customer trust, brand building through marketplaces could also be easier, compared to other platforms, for those who don’t want to or can’t invest big amounts on their own. How to make your brand on a marketplace? Never compromise on product quality Whether you choose niche products or ones that have ready demand, ensure quality is maintained and is consistent. Customers tend to favor familiar brands with positive experiences when they have to make a choice. Leverage on trust

Tiffany & Co. is opening two pop-up boutiques, concept stores that will last only 18 months, in New York City. The new stores will offer a “curated section of jewelry and its new home and accessories collection in a unique, intimate retail environment,” according to a company statement. The new stores will be located at two New York City landmarks, Grand Central Terminal and Rockefeller Center. The Rockefeller Center location, which will open in early November, will be approximately 800 square feet. The Grand Central location, which will open in mid-November, will be only 1,200 square feet. The interiors of each store echo this year’s holiday flagship store windows and campaign. More Info:  jewelry magazines online

While Amazon boasts a 29 percent share of the US fashion e-commerce market, new data from WGSN suggests it is still not viewed as a fashion authority by consumers. It’s no secret Amazon has bullish fashion ambitions, ramping up its presence in the market with private-label products and initiatives like its Prime Wardrobe service. However, according to new data from trend forecasting company WGSN, the e-commerce giant is still lagging behind established US retailers in the minds of womenswear consumers. The company's Barometer survey — which launched this March and monitors public perception of brands by interviewing at least 350 consumers every day — found that, when unprompted, only 6 percent of those surveyed named Amazon as a destination to buy women’s clothes in the US. In contrast, JC Penney and Macy’s both came in at 35 percent. Francesca Muston, head of retail at WGSN, says that the data indicates Amazon “still has a long way to go” in conquering the US womenswear mark

Alexander Wood of the Goldsmiths’ Company Apprenticeship Scheme received a Medallion of Excellence for reaching the international standard in the jewellery skills category at the 44th WorldSkills Competition in Abu Dhabi. Wood was chosen to represent the UK and came 7th in the world out of 17 competitors. The event, held at the Abu Dhabi National Exhibition Centre (October 15-18), is the world’s leading vocational education and skills excellence competition. It is also an opportunity for international companies, industries and trades to meet and recruit talented young people. “It’s amazing to have been selected to represent the UK at World Skills Abu Dhabi 2017,” shares Alexander Wood, addong: “The Goldsmiths’ Company Apprenticeship Scheme has given me the opportunity to continue expanding my skills both as apprentice at Ian Read and through my training with Steve Jinks at the Goldsmiths’ Centre. I strongly recommend apprenticeships as they equip young people with sought-after s

University students in Newcastle are turning their backs on independent brands in favour of ‘cult-jewellery’ in a bid to impress followers on Instagram, independent jewellers. The Northumberland city, which is home to two universities and almost 30,000 students, offers a mix of multiples, such as Pandora and Thomas Sabo, as well as historic independents, such as Reid and Sons and Davidson’s the Jeweller. Despite the high number of student in the region, Davidson’s is finding that the boost fails to translate into sales, claiming that students are more drawn towards well-known brands due to social media. The store manager at Davidson’s the Jeweller, Emma McIntosh, told Professional Jeweller: “We have got two universities in the city so we have a lot of students, they are so brand conscious. They want to put on Instagram pictures of them with Chanel jewellery and it’s the fact that they want that name.” In order to be more appealing to a younger audience, jewellers, including R

Hertfordshire-based jewelry maker, Amore, has reported an increase in gold, diamond and gemstone sales, with retailers investing in the precious metal for the festive trading period. Amore has been working hard to support retailers with gold sales, and in turn has seen retailers substantially invest in gold collections over the past few years. “The long-term strategy of winning back ‘mid-market’ gold sales from retailers with innovated in-house designs is paying off,” shares Amore director, Barry Mislin. “Retailers are telling me that sales of branded goods are slowing down, this is due to overexposure in the marketplace. Silver is also slowing down and shops want to return to the good old days of selling nice gold jewelry.” This year has seen an increase in independent jewelers stripping back the branded offering, and focusing on gold once again. Now, as jewelers return to bread and butter engagement pieces with a modern twist, Amore hopes to see a revival in the colored ge

Annie Haak Designs is adding a brand new sub-collection of delicate lunar-themed jewellery to the AW17 Northern Lights collection. The sub-collection is a delicate suite inspired by the moons and stars. The range is made up of three unique pieces: the Santeenie silver charm bracelet – Mini Moon, Mini Moon silver earrings and an Itsy Bitsy Mini Moon silver necklace. The brand has launched the new pieces in response to the first AW17 Northern Lights designs flying off the shelves. Annie Haak, managing director of the eponymous brand, shares: “I’ve been so inspired by the success of our AW17 Northern Lights collection that I couldn’t stop designing. I’m an incredibly spiritual person and I love how the moon symbol represents the circle of life, making for a fabulous additional sub-collection.’ More Info: Jewelry Magazines Online

British fashion brand Buckley London has its 2017 poppy brooch designs in partnership with The Royal British Legion. Since 2010, the Poppy collection brooches have been proudly worn by a host of high profile individuals during Remembrance and have helped to raise over £1.6 million in vital funds for the charity. This year’s signature design is a sparkling brooch. Plated in polished goldtone, the brooch is handcrafted with dozens of glittering siam red crystals. The jet crystal center is encircled by 14 delicate clear Austrian crystals, adding a luxurious finish and touch of shine. To finish, a sentimental message of ‘Lest We Forget’ is engraved on the back. The 2017 Poppy collection also includes a further twenty poppy designs, including large and small poppy brooches, lapel pins, pendants, and rings. Founder and owner of Buckley London, Adrian Buckley, comments: “We are proud to launch The 2017 Poppy Collection designs and look forward to another fantastic year of fundraisi

Iconic jewellery brand Tiffany & Co will be opening its first Birmingham doors before the Christmas trading period. Tiffany & Co has announced the launch of a boutique in Birmingham’s Selfridges department store. The branded-space, which will be ;ocated on the store’s fourth floor, will open to the public on November 16 and will stock Tiffany & Co’s iconic collections including the Tiffany T range, Fleur de Lis and Tiffany City Hardwear. These will be present alongside watches. As posted on the Birmingham Mail news site, Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland, said: “We are delighted to be opening this boutique in Birmingham, further building upon Tiffany’s long and successful presence in the UK. “Birmingham is a city on the move and a growing luxury marketplace with a vibrant cultural scene. We are proud to be part of this exciting time for the city.” Selfirdges is located in the city’s Bullring commercial area,

Online jewellery retailer Jewellerybox has secured a bumper ‘six-figure’ investment amid plans to boost online growth in the UK. The fast-growing fine jewellery e-commerce business has successfully won backing from a small pool of investors led by a London-based business and ‘prolific investor’ in the capital’s start-up scene. However, the retailer has not disclosed the amount of funding or named the investors. Finance director, David Awad-Clark, said: “This is a really exciting new chapter for us as a business. We have had a great growth story so far at Jewellerybox, and this funding, combined with the years of experience many of our investors, bring sets us on an incredible new journey.” Jewellerybox managing director, and former Professional Jeweller Hot 100 star, Alex McMillan, added: “We are delighted to welcome our new shareholders into Jewellerybox. As we accelerate into Christmas this funding gives us the runway we need to propel us forward.” Jewellerybox, which had

An international and contemporary line of licensed Disney jewellery has binned its old branding in favour of a fresh new look in a move to offer greater clarity and gain consumer confidence. Disney Couture UK, has undergone a business overhaul that includes a change in trading name and logo. Following the trade name switch to ‘Couture Kingdom UK’, which became official on October 2, the company will be able to utilise the recognisable Disney logo in their branding. Over the coming months there will also be a transition to new packaging and POS materials, as well as the introduction of two new collections: Disney Princesses and Precious Metals. The retail website has been relaunched with a more modern look to reflect the designs which are based on Walt Disney’s classic movies and famous characters. The rebrand is designed to offer greater clarity and consumer confidence regarding the authenticity of the company’s range of officially licensed jewellery. Company director, T

A leading UK-based lighting specialist has unveiled a new brand look in a bid to ramp up its international client base. Leicester-based Parify, which is looking to expand its presence in the USA, has revived its brand with a fresh website, designed with the goal of generating new overseas enquiries and expanding its current client base in the UK. The Parify Group is planning to use the new site as a springboard to target jewellery stores in New York state with its bespoke product ranges with a view to eventually opening offices in other states. Parify, which currently supplies to over 1,000 jewellery stores in the UK, hopes to reach out to more than 2,000 New York state stores. Scot Walker, chief engineer and co-owner of the Parify Group, is looking to bring new products to market every six months. “There’s never a one-size-fits-all solution with jewellery lighting,” Walker said. “And we’re always excited about bringing something new to the market. We’re proud of the fact

Exelco North America, the local branch of the prominent Belgian diamond company, filed for Chapter 11 in Delaware bankruptcy court. Also filing for Chapter 11 are affiliated companies Exelco NV, FTK Worldwide Manufacturing BVBA, and Ideal Diamond Trading USA. The filing seems to have been motivated by a legal action by KBC Bank against Exelco in Belgium, seeking a reported $29 million in assets. The battle with KBC caused Exelco to file an application for the Belgian version of Chapter 11, though it later withdrew that application and opted for the U.S. action. In a motion filed Sept. 28, Exelco asked the court to restrain KBC Bank from seeking to liquidate the company’s assets, arguing that would “strip the debtors of the ability to operate on a go-forward basis.” That day, Judge Brendan Shannon granted a two-week restraining order against KBC. Exelco was formerly a De Beers sightholder, though it lost that status in April. It was co-founded by Jean Paul Tolkowsky, son of f