Parify Marks Beginning of US Expansion Scheme with Branding Overhaul | The Jewelry Magazine

A leading UK-based lighting specialist has unveiled a new brand look in a bid to ramp up its international client base.

Leicester-based Parify, which is looking to expand its presence in the USA, has revived its brand with a fresh website, designed with the goal of generating new overseas enquiries and expanding its current client base in the UK.

The Parify Group is planning to use the new site as a springboard to target jewellery stores in New York state with its bespoke product ranges with a view to eventually opening offices in other states.

Parify, which currently supplies to over 1,000 jewellery stores in the UK, hopes to reach out to more than 2,000 New York state stores.

Scot Walker, chief engineer and co-owner of the Parify Group, is looking to bring new products to market every six months.

“There’s never a one-size-fits-all solution with jewellery lighting,” Walker said. “And we’re always excited about bringing something new to the market. We’re proud of the fact our products are manufactured in the UK and we’re always on hand to help our customers to find the solution that works for them.”

Andy Twigg, co-owner of the Parify Group, is confident that the rebrand, along with the ground-breaking controllable light portfolio, will bring in a substantial number of enquiries, both from the UK and America.

Twigg added: “We tell our customers the shop front is always so important. We’re really confident that with our new website, we can show our customers just how we can help them. It has details about the products we have and how they work, as well as some of our success stories.”
Parify’s new logos, marketing material, product brochures and a series of product videos were on display at the International Jewellery London 2017 trade event, which took place last month.

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