Amore reports gold jewellery sales spike | Latest Jewelry News & Magazine Online
Amore has been working hard to support retailers with gold sales, and in turn has seen retailers substantially invest in gold collections over the past few years.
“The long-term strategy of winning back ‘mid-market’ gold sales from retailers with innovated in-house designs is paying off,” shares Amore director, Barry Mislin. “Retailers are telling me that sales of branded goods are slowing down, this is due to overexposure in the marketplace. Silver is also slowing down and shops want to return to the good old days of selling nice gold jewelry.”
This year has seen an increase in independent jewelers stripping back the branded offering, and focusing on gold once again.
Now, as jewelers return to bread and butter engagement pieces with a modern twist, Amore hopes to see a revival in the colored gemstone market as well.
“With multiples still concentrating on the all diamond engagement sector, this leaves a great opportunity for innovating retailers to exploit the diamond and gemstone market,” Mislin continues.
He adds: “The industry as a whole has seen the sad demise of many of our competitors and a combination of all these factors have contributed to the Amore sales team successfully opening lots of new accounts this year in the UK and Ireland.
We have identified and targeted many retail partners with a view to becoming a core supplier of mid-market diamond jewelry, our only frustration is getting in front of these buyers but when we do they love the gold collection and place quality orders.”
The Amore collections continue to grow, with new in-house designs of bigger bolder diamond rings, delicate diamond pendants and much more in the pipeline for a January launch.
Mislin concludes: “We are very excited by the interest in our jewelry this year and we will continue to strive to offer existing and new accounts beautiful, exclusive designs, all available in 9/18ct, yellow, white or rose gold set with diamonds and any gemstone combination.”
More Info: Jewelry News
Comments
Post a Comment