Jeweller reports 420% increase in trilogy engagement ring sales for Valentine’s Day

jewelry magazine online

Online jewellery retailer The Diamond Store has reported a 420% increase in sales of Meghan Markle-inspired three stone engagement rings for Valentine’s Day.

Looking ahead, The Diamond Store’s chief executive officer, Gary Ingram, believes the trilogy style engagement ring could overtake solitaires and halo rings by the end of the year.

“Within 24 hours of Harry and Meghan’s announcement we started experiencing an avalanche of searches for trilogy rings,” shares Ingram. “Thanks to the fact that we handcraft our own jewellery and the way we manage our stock, we’ve been able to satisfy our customers’ demand for these styles, both for Christmas and now of course for Valentine’s Day.”

‘What’s fascinating as well is that white gold has been by far the most popular setting for engagement rings for decades. Yet since people saw Meghan’s ring set in her favourite metal, yellow gold, our demand for this traditional gold tone is four times more than during the same period last year.’

Furthermore, the e-tailer’s cushion cut ring sales have risen by 700% since the royal proposal.

More Info: Jewelry News

Comments

Post a Comment

Popular posts from this blog

What is Jadau Meenakari | An Ancient Kundan Meena Jadau Jewellery

Image
Add caption Jadau is a technique used in precious jewelry making. This technique is often misinterpreted and people think that it is a form of jewelry. However, jadau is a technique used in making Kundan jewellery and polki jewelry. So, while Kudan and Polik stones, Jadau is a technique is a to make Kundan and Polik Jewellery . Meenakari is a colorful style of refining ornaments during the Mughal era, Rajasthan is extremely popular with royalty.This is the art of coloring and ornamenting the layer of metals by fuze over it beautiful colors that are decorated in a sophisticated design. over the centuries, Meenakari was combined with the style of jewelry traditional Rajasthani Kundan jadau style of jewelry. The Kundan Meena Jewelry , therefore, is the result of this incredible artisan, and it takes several adjectives twice as to describe this incredible art. Mughlai Cuisine is not the only contribution of Moguls that which came to India centuries ago. Kundan is a type of jewelr
Read more

COLLECTION: Emporio Armani presents delicate and feminine pieces for AW18 | The Jewelry Magazine

Image
Fashion house Emporio Armani has introduced new feminine and versatile designs for AW18. Named the Modern Garden, the new collection has been inspired by the shapes of flowers and petals, reworked with a contemporary touch. From statement earrings to delicate necklaces, pieces have been designed to fit the increasingly popular stacking and layering trend. Hero pieces include a delicate rose-gold plated necklaced adorned with tiny white mother-of-pearl flowers, paired with stud earrings featuring crystals, and a long and thin gold-coloured necklaced set with tiny filigree dragonflies. More Info: Jewelry News
Read more