WGC says China’s jewellery market poised for growth

China’s jewellery market is seen to improve exponentially over the years through brand-building, consumer transparency and creating more engaging “buying occasions,” according to the World Gold Council (WGC). In its Gold Investor report for October 2018, the council cited “significant potential to drive further growth, leveraging China’s continued economic expansion and increasing disposable income.” The jewellery market in China accounts for 30 percent of global demand, making it the largest in the world. Chinese consumers traditionally purchased gold jewellery purely for its gold content but today’s evolving buyer demographics and digitalisation are giving rise to new opportunities and challenges. For instance, there is a “growing focus on adornment, as younger consumers in particular look to gold jewellery as a means of expressing their identity, gaining social recognition and embracing change,” noted WGC. According to Gerry Chen, director of Trade Engagement in China for ...