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Online commerce behemoth Amazon has filed a patent with the US patent office for a new line of its own jewellery under the For Keeps by Amazon brand. According to the filing, the patent can be used for the online retail sales of jewellery. Filed on September 19, the patent application includes a wordmark logo. Observers say an Amazon-owned precious metal and precious stone brand could be a major online disruptor. Currently, Amazon’s online jewellery offering includes its own Amazon Collection which is mainly plain jewellery, some of which includes cubic zirconia, at affordable prices. Amazon has been under fire lately for marketing its own brands on its platform. European Union Competition Commissioner Margrethe Vestager and US Senator Elizabeth Warren have said that Amazon uses data from all the sales of other brands on its platform to develop its own brands, which then threaten others on the platform. Amazon has some 76 brands of its own ranging from bathing suits and p

Forevermark’s new campaign — The Better Half Within — is a paean to women of substance: “a reflection of the poised, powerful, and self-determined personality of the woman of today”, the Company said. The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native. The films of the campaign narrate the stories of women who pursue their passions and dreams, and despite misgivings manage to successfully achieve their ambitions. “The first film focusses on a mother who creates her own recipes for her blog and through the help of her daughter becomes an internet sensation,” Forevermark said describing the films. “The second film is based on a doctor who despite having had a long day celebrating her daughter’s birthday finds the motivation to head out for an emergency surgery.” Apart from the films, to be shown on national media channels, the campaig

London  — Randgold Resources Ltd said on Monday it agreed to the terms of a recommended share-for-share merger with Canada’s Barrick Gold Corp in a deal worth $18.3bn. Under the terms of the deal, each Randgold shareholder will receive 6.1280 new Barrick shares for each share of the African rival, the companies said. Barrick shareholders will own about 66.6% of the new Barrick merged company while Randgold shareholders will own about 33.4%. Randgold’s long-term chief executive Mark Bristow will retain that same role in the new merged company while Barrick’s John Thornton will become the executive chairman. “The boards of Barrick and Randgold believe that the merger will create an industry-leading gold company with the greatest concentration of Tier One Gold Assets in the industry, the lowest total cash cost position among senior gold peers,” the companies said in a joint statement. Gold miners have come under fire from investors for poorly managing capital, forcing them t

JSC Arkhangelskgeoldobycha recently announced that it has been officially renamed JSC AGD Diamonds. This move was a result of “its new marketing policy and the brand’s international positioning aimed at its customers, the buyers of rough diamonds,” the Company said. AGD Diamonds has gone on to acquire a 100% stake in Grib Diamonds N.V. in which it was earlier a joint stockholder. Grib Diamonds, a diamond trading company, currently holds auctions for the sale of rough diamonds mined at the Vladimir Grib Diamond Field. These auctions are held on a web-based platform in Antwerp. According to Sergey Neruchev, CEO of AGD, the acquisition of a 100% stake in Grib Diamonds N. V., operating in Antwerp and selling rough produced at the Grib Diamond Field on international markets, is a highly important milestone for the company, opening up a number of additional opportunities. “The consolidation of the AGD production business with the Grib Diamonds trading company will create a full

American jewellery brand Tiffany & Co has unveiled its first new engagement ring collection in almost a decade. The new range, ‘Tiffany Tue’, has been inspired by the ‘T’ in the brand’s name and adds a new contemporary aesthetic to the brand’s iconic engagement ring offering. Key features include a new diamond cut that maximises brilliance, light and contrast and a subtle T on the side. Whilst the setting has been designed to create a basket for the ring, allowing it to sit lower on the finger for a more modern feel, it still stays true to the iconic Tiffany engagement ring setting the brand is famous for. As the first new bridal line in almost a decade, and the first engagement ring designed by the chief creative officer, Reed Krakoff, this is a significant step for Tiffny & Co, which has been on a mission to regain market share and attract younger consumers. Find out all the sparkling details here… The Cut Of the four Cs—clarity, carat, colour and cut—three

ALROSA, the world’s largest diamond mining company, started a rough diamond auction in New York, where rare discoveries made in 2017-2018 are presented. In total, 81 large gem-quality diamonds over 10.8 carats each are put for the auction. Unique stones of ALROSA, transparent 98-ct diamond with yellowish hue and a diamond weighing over 100 carats are among them. Both stones were mined at the Yubileinaya pipe in Yakutia. “Such large and pure diamonds are extremely rare in nature. This is a real find, and we are proud that we can now offer such products around the world. Moreover, we brought to New York 20 fancy light yellow colored stones that are in great demand in the market,” Evgeny Agureev, the Member of the Executive committee, Director of the USO ALROSA, commented on the auction. The current auction is the second this year after almost two years of silence. During the first auction held this spring, ALROSA sold 63 lots for a total amount of $10.4 million. “The US is

New York—Jewelers of America has a new benefit for its members: workers’ compensation insurance. The trade association has partnered with JM Insurance Services (JMIS) to offer its members competitive coverage rates. The partnership will provide JA members access to preferred pricing on workers’ compensation from JMIS to protect their business and employees when illness or accidents occur. Workers’ compensation provides coverage that includes medical care costs, rehabilitation treatments, lost wages and death benefits in case an employee gets hurt, becomes sick or dies due to their job. JMIS is a wholly-owned subsidiary agency of Jewelers Mutual Insurance Group. Jewelers Mutual specializes exclusively in insuring personal jewelry and jewelry businesses, but JMIS extends that scope as a full-service insurance agency. The JMIS workers’ compensation coverage is underwritten by AmTrust North America, a national insurance carrier with an “A-” (Excellent) FSC “XV” rating by A.

Lucapa Diamond (ASX:LOM) said it supports the recent diamond sector reforms announced by Angola’s government and that it will sell certain select large premium-value diamonds from its prolific Lulo mine through the country’s new marketing channels. In detail, the Australian miner and its partners Empresa Nacional de Diamantes and Rosas & Petalas selected six top white diamonds from Lulo, weighing between 114 and 43 carats, and a 46-carat pink diamond to be sold. “We look forward to marketing these exceptional diamonds as soon as the necessary arrangements are in put in place to continue showcasing Angolan diamonds to the world,” Lucapa’s Managing Director, Stephen Wetherall, said in a media statement. According to Lucapa, the policy shifts in Angola allow management to plan for the sale of such high-value stones, something the company was not able to do before because previous rules forced producers to sell their gems to middlemen below international prices. Changes i

The September Hong Kong Jewellery & Gem Fair which opens tomorrow in that city will have an India Pavilion organised by The Gem & Jewellery Export Promotion Council (GJEPC) comprising 94 companies from across the loose diamonds, gemstones and jewellery sectors. Hong Kong is the second-largest export market for Indian gem and jewellery exports and the India Pavilion, under the auspices of the GJEPC, will bring together some of the leading exporters to showcase a wide spectrum of gem and jewellery products that the country has to offer. The September Fair will host more than 3,700 exhibitors across two venues – the AWE and the HKCEC. While the AWE venue, focused more on loose diamonds and gemstones will be open to visitors from September 12-16, the HKCEC part of the show, which houses mainly the jewellery companies, will run from September 14-18, 2018. According to the organisers, the show will span across more than 135,000 square metres of exhibition space. The 2017

Tiffany -blue taxi cabs lined up outside the jeweler’s New York City flagship store earlier this spring. The retailer conceived a creative marketing campaign to mark the launch of the “Paper Flowers” collection, and CEO Alessandro Bogliolo said the retailer is “pleased” with customer reactions to both so far. New York—Tiffany & Co.’s turnaround plan seems to be working. On Tuesday, the New York-based retailer reported better-than-expected second quarter and first half results, and raised its guidance for the full year. In the Americas region (United States, Canada, Mexico, Brazil and Chile), total net sales rose 8 percent in both the first half and second quarter, with same-store sales rising 8 percent and 9 percent, respectively. (Percentage increases were the same on a constant-exchange-rate basis.)  Sales rose across most of the region, Tiffany said, with spending by local customers—not tourists—accounting for the increase. Worldwide, net sales increas