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Hong Kong-based jewellers sold 20.1 percent more jewellery products abroad from January to June this year, compared to the same period in 2017, government data showed. In June alone, exports of jewellery, goldsmiths’ and silversmiths’ wares rose 7.3 percent, the Census and Statistics Department of Hong Kong further revealed. Slight improvements in jewellery imports were likewise recorded, with first half figures registering a 0.9 percent increase while jewellery imports for June were 2.7 percent higher year-on-year. Jewellery exports have been in positive territory since the beginning of the year. According to the 2018 Mid-Year Export Review: Potential Growth Overshadowed by Looming Trade Disputes published by the Hong Kong Trade Development Council (HKTDC), Hong Kong’s exports of fine jewellery grew by about 20 percent – the highest among all of the major sectors – in the first four months of 2018. “This robust export growth was driven by the demand for gold jewellery, wh

As consumers are paying closer attention to how products are made, a survey reveals jewellery shoppers are willing to pay more for peace of mind. According to a consumer survey, conducted by jewellery buying group the Company of Master Jewellers, 44% of respondents say they’d consider whether a piece jewellery or a watch has been made ethically, with the majority willing to pay an additional 11% to ensure that it has. Delving into the survey further, ethics is more important to female shoppers, with women willing to pay an additional 12% on a piece of jewellery, whereas men are only willing to pay 10% more. In terms of age, the 16 – 24 age bracket is the most ethical of all, and are willing to pay 20% more for such an item. CMJ chief executive officer, Terry Boot, remarks: “There is clearly a difference in perspective across the age ranges. “This age group [the younger demographic] has been brought up in an era where the magnifying glass is continually looking at the way

A report release yesterday predicted a rise in branded jewellery sales, with future growth expected to stem from less-known brands and designers. Here, OneBuy shares five pieces of marketing advice for emerging designers or smaller jewellery brands look to capatalise on this potential to consider: Create a Brand Story A brand story is the complete narrative that surrounds a business. It shows not only how you do business, but why and in what way you’re different to anyone else. When brands convey their story, it makes them more memorable. Developing a story creates an identity and a ‘personal’ feel to a company, which consumers can connect to. If a company lacks a key emotional component, it’ll remain nothing more than a commodity. A brand story involves the audience and invites them to engage. Home in on Hashtags New brands can use their name in a hashtag to gain recognition. Brand-name hashtags provide an easy way for people to find and follow a brand. Plus, consumer

Links of London has launched a brand new collection, which presents a bold new offering for the brand. Dubbed ‘Ovals’, the range centres around the motif it is named after, with pieces available in a gold vermeil or black rhodium finish. The Ovals collection is designed to celebrate ‘the simple aesthetics of connecting shapes’ and embodies a bold femininity, which has not been explored by the brand before. Some designs have been adorned with white topaz, perfect for consumers looking to sparkle during the festive party season, while others let the metal and the oval shape do the talking. Hero pieces include statement cuffs, toggle bracelets, and a unique pair of multi-style drop earrings, made up of three connecting hoops, which can be un-clipped and worn multiple ways. The collection, which features rings, earrings and bracelets, has price tags starting from £70 and ranged up to £250 for the gold vermeil cuff. More Info: J ewelry News

Fashion house Emporio Armani has introduced new feminine and versatile designs for AW18. Named the Modern Garden, the new collection has been inspired by the shapes of flowers and petals, reworked with a contemporary touch. From statement earrings to delicate necklaces, pieces have been designed to fit the increasingly popular stacking and layering trend. Hero pieces include a delicate rose-gold plated necklaced adorned with tiny white mother-of-pearl flowers, paired with stud earrings featuring crystals, and a long and thin gold-coloured necklaced set with tiny filigree dragonflies. More Info: Jewelry News