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A recent study by Adobe and Goldsmiths , University of London , found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness, and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering meaningful experiences that help consumers navigate choice and enrich their lives. From the research, Adobe and Goldsmiths have developed five questions brands need to be asking themselves in 2018 to improve loyalty and become experience businesses: 1. Do we tailor the experience we deliver to our customers?  61% of consumers in the study said they were loyal to brands that tailor experiences to them. This means marketing to a segment of one – but doing this at scale is a huge challenge. In 2018, brands should be looking at their customer data as a whole and applying artificial intelligence (AI) to create b...

Jewellery Arabia 2017 , one of the premier jewelry and watch exhibitions in the Middle East has attracted over 600 exhibitors from nearly 30 countries and is expected to have over 45,000 visitors before the show ends, according to the organizers. The 26th edition of the show was officially inaugurated by His Royal Highness the Prime Minister of Bahrain Prince Khalifa bin Salman Al Khalifa earlier this week at the Bahrain International Exhibition and Convention Centre. In his address, the Premier was reported to have said that the government was committed to providing complete support to the gold and jewelry industry, which he described as “a genuine Bahraini heritage”, adding that the government is “proud of the reputation of Bahraini gold jewelry in the region and neighboring countries.” Industry, Commerce and Tourism Minister, Zayed bin Rashid Al Zayani, was also reported as saying that the jewelry sector has been given top priority in Economic Vision 2030 prepared by his m...

Jewelry making is a great, attractive and relaxing passion, and this is a good idea to make wonderful jewelry gifts of your friends and family members. However, it is difficult to creative and unique, stand out your jewelry. This blog shows you the available ideas and gets creative ideas to find ways to achieve individual ways, which will be cherished by the recipient all the times. Different Type of Jewelry Making More and more people have been loving with beading for years, with beads store providing freshwater pearls, gemstone, and attraction at a cheap price.String, plated wire, bracelets and necklaces kit are easily bought at the online store and local bead shop. Wire making jewelry stone setting and beading instructions and guidelines are available free at big shops. For crochet enthusiast, styles for both crochet thread wire jewelry and crochet thread abound, and those who make pieces of soft ornaments with rhinestones, sequins and other decorations. What creative i...

UK jewelry retailers have funneled funds into bumper marketing campaigns for the festive season , as Christmas confidence strengthens, according to a new report. The Barclays Christmas Confidence Survey has revealed that a third (34%) of UK retailers have increased their marketing spend, despite rising cost pressures, while 43% predict that increased marketing across the industry will have a positive impact on Christmas trading. The results also show that confidence for the Christmas period is holding up, with 71% of retail respondents saying they are more confident or as confident about their overall Christmas trading prospects compared to 2016, and 49% saying that they expect to achieve revenue growth. Ian Gilmartin, head of retail and wholesale at Barclays Corporate Banking , says: “It’s a difficult time with the combination of rising costs and uncertainty around Brexit contributing to a tricky overall operating environment, so the enduring confidence for the Christmas p...

Add caption Jadau is a technique used in precious jewelry making. This technique is often misinterpreted and people think that it is a form of jewelry. However, jadau is a technique used in making Kundan jewellery and polki jewelry. So, while Kudan and Polik stones, Jadau is a technique is a to make Kundan and Polik Jewellery . Meenakari is a colorful style of refining ornaments during the Mughal era, Rajasthan is extremely popular with royalty.This is the art of coloring and ornamenting the layer of metals by fuze over it beautiful colors that are decorated in a sophisticated design. over the centuries, Meenakari was combined with the style of jewelry traditional Rajasthani Kundan jadau style of jewelry. The Kundan Meena Jewelry , therefore, is the result of this incredible artisan, and it takes several adjectives twice as to describe this incredible art. Mughlai Cuisine is not the only contribution of Moguls that which came to India centuries ago. Kundan is a type of jewelr...

Still our hearts! Disney's live-action beauty and going to the premiere of the best remake starring Emma Watson, for nearly two weeks, Swarovski is transforming us into a wonderful collection of jewelry inspired by the beloved story. Swarovski with Disney movie work, Atelier Swarovski has created a collection of "bold and beautiful feminine ornaments Inspired by the theme of the film's inner beauty and women empowerment." The enhanced rose at the heart of beauty and the beast is the centerpiece of the collection, Romantic necklaces , earrings, rings, and bracelets were reimagined using a Swarovski Crystal Pointiage technique across a range.The best things? Thes flower does not require true love to stand the test of time. We are thrilled to work with Disney on the beauty and the Beast 'Atelier Swarovski Jewellery Collection,'"Nadja Swarovski, Member of the Swarovski Executive Board, said in a statement. We have the message of the inner beauty film...

Domino jewellery has reported strong sales for right-hand rings incorporating fashionable coloured stones and creative alloy options. The Birmingham-based company believes that the rise in popularity for coloured alloys and stones is all a part of the on-going trend for personalisation. “We have seen retailers become more adventurous with the alloy combinations they are selecting from our lifestyle ring offering in our Diamond Ring Mount (DRM) collection, many opting to purchase two part mounts, featuring a combination of white and coloured metal.  We are pleased to see retailers also becoming bolder in the stones they are incorporating into our designs,” says marketing co-ordinator for Domino, Chantelle Serrell-Cooke. Domino’s Diamond Ring Mount pieces are available in platinum or 18ct white, yellow and rose gold, with a large proportion of the offering being two part mounts. Available either as unset mounts or fully set with the retailer’s choice of GVS or HSi diamond...

Finding a trusted jeweler it is very important, especially when it is time to buy your jewellery. When you choose the right supplier, you look forward to excellent quality jewelry, better warranty, free cleanings and more. Here are some tips to help you find a jewelry trusted vendor. Longevity and Experience It is important to find jewelry suppliers with lots of experience. For long-term companies coming into business are better finding fine quality jewelry and selling and to identifying better quality items. They are more experienced in providing excellent customer service. 10-years experience it is best to go with the company that has invested in the industry. The Jewelry Magazine providing an experience jewelry sellers around the worldwide. TJM Media Pvt Ltd. leading the best jewellery suppliers like Retail Jewellery Suppliers, a premium supplier of jewellery , artificial jewellery suppliers and much more. All jewellery suppliers have more than 10-years experience and bette...

Gemological Institute of America’s New York City lab recently examined a natural freshwater pearl that, in its words, “showed a remarkable likeness to a small fish swimming.” The fish-shape 2.12 ct. brownish-orange pearl measures 21.34 mm by 6.28 mm by 2.81 mm, according to a Gems & Gemology lab note authored by Sally Chan Shih and Emiko Yazawa. The authors point out that a natural pearl “takes on the characteristic color and surface properties of the mollusk in which it forms.” This particular fish-pearl showed “no indications of work, such as polishing, that is sometimes performed to improve a pearl’s appearance,” they add. As odd as this is, this is not the first natural pearl GIA has seen that looks like an animal. In 2015, it found a pearl that bore an uncanny resemblance to a fish head. [Photo courtesy of GIA; credit: Sood Oil (Judy) Chia] More Info:  jewelry magazines online

Sapphires are available in different colors like blue, pink, yellow, green and more. Although the meaning of sapphire means blue, sapphire is available in various colors and among them, yellow sapphire is considered a symbol of royalty and purity. A yellow sapphire is a beautiful colored sapphire and after the blue color is the most popular variety of the gems, because of it looks like a yellow diamond. The best source of yellow sapphire is Sri Lanka, but it can also be found in other Eastern countries. Whenever they come, yellow sapphire is range from, greenish yellow to orange-yellow. Although the favorite is 'vibrant canary yellow' which is a deep orange or brownish yellow (Look like a color of whiskey). If it is deep, however, the stone will be sold as a brown sapphire, which is usually little cheap. Nowadays, most people still prefer this gemstone instead of any other stone. It was also said that yellow sapphire increases the opportunity for prosperity. It he...

Fashion jewellery brand Swarovski has dropped its 2017 Christmas television advert today, the same week as other retail giants which have become known their festive campaigns. Christmas adverts mark the start of Christmas trading season, with many consumers waiting with eagerly for certain ones to appear on the TV. Yesterday Marks & Spencer released its 2017 Christmas – sending the internet into a frenzy – while Aldi jumped on the bandwagon last night and John Lewis is expected to launch its much-awaited advert on Friday (having already posted a teaser on social media which has been picked up and analyzed people up and down the country). Joining the week-long drop of Christmas advertisements, Swarovski has launched its Christmas adverts in the UK and Ireland today (Nov 8). This year the global fashion brand has dialed up the glamour as Swarovski ambassador Karlie Kloss can be seen hosting a star-studded Christmas party – with guests including Naomi Campbell, Jourdan Dun...

The government is planning to make hallmarking along with carat count mandatory for the gold jewelry sold in the country, Food and Consumers Affairs Minister Ram Vilas Paswan said on Friday. "At present people don't get to know the quality of gold jewellery that they buy. We are planning to make hallmark for gold jewellery mandatory. It should be done by January," Paswan told reporters at an event organized by the Bureau of Indian Standards (BIS). He said BIS mark is used on some jewellery but that does not sufficiently convey the quality of jewellery to consumers. Under the proposed rules, hallmark will also mention the carat of gold used the jewellery, Paswan said. "It will be done for jewellery in three categories 14 carat, 18 carat and 22 carat," he said. The minister asked BIS to work out on a mechanism to check the quality of each product from they originate and certify them as per standards. He said that he would like private entities to c...

Those born in November can illuminate this chilly month between two sunlight month. The birthplace of November, Topaz, and Citrine both are known for their cool energy, which is bringing heat and fate to wear them. Topaz and Citrine, In fact, seem so, that they have often become wrong for each other throughout history. They are actually unrelated minerals, and topaz is in a wide range of color beyond yellowish color. Both of November's birthplace is very rich and popular value and affordable priced, even in large sizes, which means that everyone can find a to fit topaz and citrine in their budget. Topaz Overview: Through much history, all yellow gems were considered floral and all topaz was considered yellow. Topaz was actually available in many colors, and it is not also related to the stone which was earlier named after them. The name comes forms topazes, which is the ancient Greek name for St. John's Island in the Red Sea. Although yellow stones were ...